GoodRx

Social Media Identity

Series of design explorations for the up-and-coming, affordable prescription drug company GoodRx facebook page. We started with three samples that varied in style and approach - a photorealistic mockup, an icon-based approach (based on their existing brand style) and a photo/gradient combination, incorporating additional brand colors. Eventually we settled on a reinterpretation of a "map theme" which previously existed on their website.