Paint & Pour for The Pumphouse

Logo Design

This logo was commissioned for promotion of the Pumphouse's (a popular center for fine arts) ongoing Paint & Pour event. The event is a common theme: for an admission fee, participants can come drink wine and paint on blank canvases with friends in a fun and friendly environment. Thus, my goal in creating this logo was to subtly but efficiently convey the purpose of the event in a fun and carefree way, suggesting the easygoing environment the client wanted to portray. The logo started with a series of various concepts, but eventually settled into a simple brushstroke-esque logotype with both the signature paintbrush and wine bottle. The logo mark itself is meant to convey a brushstroke feel from a paintbrush.