Radio Auction for The Pumphouse

Logo Design

The Pumphouse (a popular regional arts center in Wisconsin) commissioned this logo to promote their annual Radio Auction event. Somewhat self-explanatory, the event is essentially an auction that takes place over the radio, featuring listeners calling in. Thus, my approach was to keep it simple and convey a fun but iconic image that could be easily reproduced in a range of colors and sizes. The speaker and radio tower were ultimately what the client and I decided best conveyed the overall theme.